John Dory may not be as common on South African tables as hake or snoek, but it’s a hidden gem for those who know how to market and sell it. Whether you’re a spaza shop owner, a fishmonger, or a caterer, learning how to sell John Dory fish effectively can open up new profit opportunities — especially when sourced in bulk from Barberton Cold Storage.
Here’s how to turn John Dory into a best-seller at your business.
1. What Makes John Dory a Great Selling Fish?
John Dory is prized for its:
- Mild, sweet flavour
- White, flaky texture
- Versatility – perfect for grilling, pan-frying, or baking
- Unique appearance – makes it stand out in displays and menus
This makes it ideal for health-conscious consumers, foodies, and families looking for something different from the usual frozen fish options.
2. Source in Bulk to Save – and Sell More
At Barberton Cold Storage, we offer John Dory in 10kg boxes — perfect for:
- Packaging into smaller resale portions
- Supplying directly to local restaurants
- Selling per kilogram from your shop or counter
Bulk pricing = higher profit margins.
3. Sell It Frozen or Pre-Portioned
Here’s how our clients are doing it:
- Spaza shops: Selling smaller, clear-pack portions of 2–4 pieces
- Fishmongers: Displaying the whole fish and filleting on request
- Caterers: Prepping gourmet-style dishes for customers or events
With the right freezer and packaging, you can easily portion and resell the fish at a markup that suits your local clientele.
4. Educate Customers with Cooking Tips
Many customers may not know what to do with John Dory — that’s your chance to shine.
- Offer simple recipes (e.g., pan-fried John Dory with lemon & herbs)
- Create a small flyer or WhatsApp menu with meal ideas
- Highlight that it’s a lighter alternative to oily fish like snoek
This adds value and builds trust with your customers.
5. Promote It as a Premium Local Option
Instead of just selling “frozen fish,” position John Dory as:
- A premium catch
- Ideal for special dinners or weekends
- A good source of lean protein and omega-3s
Use messaging like: “Taste the difference with John Dory – now available at our shop!”
6. Where to Get Stock
Barberton Cold Storage supplies quality frozen John Dory fish in 10kg boxes, available to all businesses — big or small.
📍 We serve:
- Local retail shops
- Caterers and mobile kitchens
- Restaurants and fishmongers
- Seafood Vendors & More
Final Thoughts
Selling John Dory fish is all about presentation, education, and pricing smartly. With quality stock from Barberton Cold Storage and the right approach, you can introduce something new to your customers — and make excellent margins doing so.
📦 Order Now:
Contact us at 078 459 7233 / 072 629 9353 or visit
🌐 barbertoncoldstorage.co.za/bcs
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